Sometimes taking the simplest idea and looking at them in another way can be the most effective.
This can definitely be said about #pantonepairings by Minneapolis based creative, David Schwen.
We first discovered his work via instagram, where all good things come to light these days. He has taken everyday pairings such as salt & pepper, lemon & lime, bacon & eggs and recreated them as pantone chips.
Simple right? Follow @dschwen on instagram and you can even request your own pairings.
What would you request?
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