We've got an exciting new American-based stockist next season. Need Supply Co is one of those painfully hip stores that doesn't even have to try. It's that cool. It started in 1996 as a purveyor of vintage denim in Richmond, California, and has grown into something of a retail empire, stocking labels including APC, Rag & Bone and Steven Alan, as well as their own line and an impressive menswear catalogue (we're in great company). They've also got a really cool blog, which shares everything from tracks the team has been listening to, to studio visits with some of their many designers. We love the relaxed vibe of this store and can't wait to see our designs in there! Just another excuse for a trip back to America...
photos: the blaaahg